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When a client was adding a new venture to their company, they asked Nichols Health for branding help, including a name and logo. While the overall style of the two needed to work together, it was also important for the new company to stand on its own.

The Campaign:

The Campaign:

Clinical trials are an important part of cutting edge cancer treatment. For years, Fort Wayne Medical Oncology and Hematology had been offering patients renewed hope through these trials. Eventually, FWMOH decided to create a separate division dedicated solely on clinical trials.

Clinical trials are an important part of cutting edge cancer treatment. For years, Fort Wayne Medical Oncology and Hematology had been offering patients renewed hope through these trials. Eventually, FWMOH decided to create a separate division dedicated solely on clinical trials.

Nichols Health conducted industry research followed by creative development to develop strong, fresh branding, including the name and logo. The new branding was featured on signage, banners and outdoor boards. To help explain who Inventa is and what they do, Nichols Health also produced a printed brochure and used a video featuring physician interviews to promote launch both internally and online.

Nichols Health conducted industry research followed by creative development to develop strong, fresh branding, including the name and logo. The new branding was featured on signage, banners and outdoor boards. To help explain who Inventa is and what they do, Nichols Health also produced a printed brochure and used a video featuring physician interviews to promote launch both internally and online.

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Kara Saylor

NEW BUSINESS DEVELOPMENT

260.422.6800 x307

260.422.6800

229 W. Berry St., Suite 100

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