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How Healthcare Marketing is Getting Personal

Healthcare Marketing For a long time, the healthcare industry was focused on one very large population – Baby Boomers. The focus of marketing was directed to them and presented in a way that made that group most comfortable. But today, healthcare marketers are...

Healthcare Consumerism

Healthcare Marketing We are living in the information age where a seemingly endless stream of information of all types is available to everyone at any time. When it comes to healthcare, this easy access to medical information has helped fuel the growing trend of...

2021 Marketing Trends for Healthcare

Results for "" Here we are looking at a new year. The entire world seems ready to turn the page on 2020. As we look forward to a better 2021, our focus at Nichols Healthcare is on what to expect for healthcare marketing. Overall, we believe 2021 will be a...

Realigning Strategic Focus Post COVID-19

Matt Around the world, governments, industries and people are continuing to adjust to life amid COVID-19. While no industry has gone untouched by the crisis, healthcare has undergone tremendous changes to adapt to the public’s needs.  While the crisis is not over,...

Healthcare Providers Expected to Provide Leadership During a Crisis

Matt When it comes to a big crisis, whether it is local, regional, national or even global, we look not only to our leaders for solutions, but also often to healthcare providers. Natural disasters or man-made situations, we often turn to healthcare providers for...

Developing a Successful Telehealth Marketing Strategy

Matt Telehealth is nothing new. Hospitals and clinics have had the capability to use digital information and technology to provide remote healthcare services for years. However,  telehealth marketing strategies have been lagging behind the technology, leaving many...

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