Located in Angola, Indiana, Cameron Urgent Care provides care mainly for people in and around Steuben County – an area that is home to dozens of lakes. Every summer, the population of the area swells as tourists and seasonal residents come to take advantage of all the fun and recreation that comes from lake season. Cameron knew that the time to promote the urgent care facility was when the population was at its peak.
Together with Cameron Urgent Care, Nichols Health created a campaign that not only ran during the summer months, but also featured the “hazards” of summer fun. The highlights were eye-catching outdoor boards that were placed on the highway leading up to area lakes and in town close to the facility itself. The same graphics were used in a digital ad campaign that saw high-rates of engagement with summer residents. In addition, a memorable radio spot that featured the “sounds of summer” ran on local stations to help round out the campaign.